As far as I can tell, it is human nature to gripe.

You are excited, there’s a new restaurant down the street that has a good buzz. You’re going. You check in with TriOutNC when you get to the New Neighborhood Pizza Joint (NNPJ). You send a running commentary on your Twitter feed about your experience, and it auto-posts to your Facebook page:

A Chicago property management company has just filed a $50,000 defamation suit against a tenant who messaged her 20 Twitter contacts: “Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s OK”

Anyone using LinkedIn knows that one of the steps to a complete profile is to ask people for recommendations. These recommendations can be very valuable in a job hunt because about 75% of hiring managers check LinkedIn to research the credentials of job applicants, according to a recent Jump Start Media poll.

The blogosphere is abuzz this week after a column by Seth Rogan, a well-known marketing consultant, entitled “Personal Branding in the Age of Google.” Seth explored the results of Googling three housekeeper job applicants: